Today, more and more users are setting up their online stores, using different e Commerce packages. Because, your website is the direct impression of you as well as your business, you must give top precedence to it. Success of any online business is relied heavily on its website design. With a good website design and development, you may convert your visitors into customers of your company. Here are the 10 website design tips to boost your online sales:
1. Objective
The objective of website design must be supported by site objectives. For any e Commerce site, business is the main objective. Therefore, website design must convey the brand message, which a company wants to convey to the target customers. It must bring clarity for what is provided on site with explaining how offering can be used.
2. Choose an appropriate style
There is lot more on the online stores than merely a shopping cart or ?Purchase Now? buttons. When you make any e Commerce site, you should take care about the mood, conducted by all the elements. Don?t overlook ?Contact? sections or ?About? page. Choose an appropriate style, which corresponds to your products as well as establish it till the end.
3. Uniqueness
As every field of business has millions of websites, a company has to face huge competition before having some orders from customers. If first impression of the site fails in keeping the visitors, the visitors will go to other similar sites. Therefore, the website design have to be unique and must help the business in keeping potential clients glued for content and features given on the site pages.
4. Easy navigation
If the users can?t get the right buttons at right positions, your artistic and impressive website design won?t have any meaning. Make the navigation easier for customers to find exact product they require.
5. Text and graphics
The graphics and text used in website should invite the user to read. It must be attractive and must not irritate his/her eyes. Don?t embarrass the buying or the brand-establishing process, making inappropriate use of large images, Flash, or other gimmicks.
6. Stick to the Basic Concepts
Use the basic concepts, which are applicable to all the e Commerce sites like placing shopping basket at top, making it simple to add something in basket, using basic metaphors like Checkout, View Basket, and About Us with making logo clickable.
7. Describe the Products in Detail
Describe the products in detail to your customers. Details like materiel, fabric, size, volume, weight anything, which could be valuable to them. Adding more details will also defend you against the refundable returns. It is advisable that you use attractive adjectives like psychedelic, vintage, collectible, natural, handmade, and so on. Keep in mind that your clients cannot see the product actually therefore; your description is very important for them.
8. Show Multiple Images
Provide the customers, a multi-dimensional scene of your products through displaying different images of a product. High-quality images are very important so, hire a professional photographer for taking them.
9. Add Product Badges
Badges are essential for making any single product shine. They may point the new product, top selling item, discount, and more. Ensure that you use them to the full-effect.
10. Good Product Display
It?s very important that the clients can navigate between the products easily. To make their life easier, ensure that single product demonstration always provides a quick way for viewing other products.
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